About us

The newest Cebu pasalubong shop, supplier of smoked fish in Central Visayas.

La Fazonita Tinapa is a leading supplier of high-quality smoked fish, delivering the best taste and value to hotels, resorts, and individual customers. We offer a range of products, including smoked sardines, pacific mackerel, galunggong, boneless bangus, pompano, and Labtingaw, to cater to a wide range of tastes and preferences. Our smoking process is carefully managed to bring out the fish’s natural flavors and ensure consistent quality with every batch. We use only the finest ingredients and state-of-the-art smoking techniques to ensure that our products meet the highest standards of taste and freshness. If you want cebu pasalubong lafazonita its your choice

What sets Lafazonita apart is their commitment to quality and authenticity. They take pride in supporting local  and producers, ensuring that every product reflects the true essence of Cebu. Lafazonita has got you covered. If you’re looking for a reliable source of high-quality smoked fish, look no further than La Fazonita for Tinapa Cebu pasalubong. Looking for the perfect git to bring back from Cebu? Look no further than Lafazonita.  Contact us today to place an order or learn more about our products .

Discover the best Cebu pasalubong treats for your loved ones. From mouthwatering and authentic smoked fish , find the perfect pasalubong that capture the spirit of Cebu. Shop now and bring home a taste of this vibrant city.  So next time to visit Cebu, Make sure to visit Lafazonita and bring home a taste of this beautiful province. Your friends and family will be happy and thank you for it!

#TinapaCebu #TasteTheNewClassic #Cebupasalubong 

About Jude and Danica

Jude Kennedy Fazon is the seventh of eight siblings. Growing up in a large family taught him the challenges of life, like having their electricity cut. Despite the difficulties, he learned to persevere and believe that nothing is impossible. His parents worked hard—his dad was a small contractor and fisherman, and his mom managed a hollow blocks business. Unfortunately, when three of his siblings went to college, their parents couldn’t afford it. To make ends meet, Jude sold ‘balut’ at night and drove a pedicab on weekends. Eventually, his parents closed their business and turned to rice farming. After finishing college in 2013, Jude joined his brother’s construction business in Cebu City. He weathered challenges, started a family with his wife Danica, but the pandemic in 2020 forced them to close their business temporarily. To recover, he tried online ventures like selling computer-gaming chairs, but it didn’t work out. They also tried selling personalized tactical bags and beauty products, but those ventures faced challenges too. Despite these setbacks, Jude and Danica learned valuable lessons and decided to enter the food industry. Danica, familiar with Calbayog City’s ‘tinapa’ or smoked fish, saw a gap in the market in Cebu. In June 2021, with Php 50,000 and two employees, they started La Fazonita Tinapa, offering locally sourced smoked tinapa, mackerel, pompano, sardines, and labtingaw. Despite early struggles, they gained traction through social media. Jude joined a business program and became a supplier for a local resort, expanding their reach. In the past year and a half, Jude acquired equipment, implemented efficient systems, and established a physical store. With courage and dreams, Jude and Danica aim for La Fazonita to be the go-to smoked fish for consumers.


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